Wednesday 29 September 2010

Codes and conventions

        The codes and conventions of a magazine contents page         

  • Layed out in columns, usually three or four.
  • One main picture relating to feature article.
  • Other smaller pictures.
  • They have page numbers on the pictures which anchors them to the written contents.
  • Contains the name of the magazine, issue date and the word contents.
  • Subscription and contact information.
  • Sometimes there is an editors letter.
  • Contents divided into categories and headings used to identify each category.
    - Features and regulars are main category headings.
  • Image of the front cover of the magazine.
  • Simple colour scheme.
  • Contents are written in the same way-
    First Line- page number- one or two words which could be artist name or ambigous text to intrigue the reader in bold type, often capital letters (average 12-13pt).
    Sub Line- Gives you more specific detail about what the articles about in smaller font and roman (no bigger than 11pt).
  • Front cover photography is credited.
  • Interesting and varied photographs.
  • Bottom has page number followed by title and issue date, really small font, often followed by a web address.
  • Usually one or two pages, no more.

    The Codes and conventions of a magazine front cover
  • One main image which takes up the whole cover (singer or band).
  • Main image is usually main feature article.
  • Studio photographs.
  • Direct address- the image on front cover looks directly at you (conveys attitude).
  • Title:  Unique font (trademark).
             Usually one word.
             Fills the width of the cover or is in the top left corner.
  • Positioning statement- usually above or below title.
  • Price and issue date by the title (11pt size), sometimes by the barcode.
  • Puff- offering something extra to the magazine.
  • Buzz words- most common "exclusive," usually used on main feature article.
  • Coverlines (sell lines), main coverline is largest on the cover after the title, it anchors the meaning of the image, usually a subline in smaller text giving more information about the article.
    - Other coverlines are usually one or two words with smaller sublines explaining them, this is consistent across the design.
  • First two lines/ words in colour/ larger font size/ different font to sublines.
  • Barcode always on front cover as they cannot put it on the back page due to advertisement.
  • Strip across top or bottom containing artists featured in magazine.
  • Coverlines frame the image, or are down one side of the magazine
  • Small number of colours used.